Aveda’s Recyclable Paper Sample Packet Replaces Multilayer Foil Sachets

By Matt Reynolds, Editor – April 19th, 2022

Sampling is a big category for The Estee Lauder Companies. Aveda and its supplier partners found a way to sample product more sustainably, using curbside recycle-ready (or -certified, depending on locale) paper packets to replace multilayer foil sachets.